CozyKin: Boston’s favorite nanny-sharing service launches in New York

What was covered

Coverage of CozyKin opening enrollment in Manhattan after its Boston success. The piece explains how nanny sharing works and interviews co-founder Tatyana Gubin about the model and her experience raising money as a female founder.

Key points

• CozyKin pairs two nearby, compatible families with one vetted, trained nanny, and handles finances, management and backup care
• Each family gets a care concierge; nannies are employed with pay, benefits and ongoing early-childhood training
• Founders interviewed 100+ families and childcare providers before building the model
• Many families didn’t know nanny sharing existed or couldn’t find a partner family on their own
• Early investors were initially sceptical of childcare as a market until they saw the problem as parents
• CozyKin was Jeremy’s company, co-founded and led by him as CEO, and was later acquired by Higher Ground Education